Location Grand Haven, MI
Focus Local Businesses + Law Firms
Availability 2 Spots Open

Your business is real. Your website should be as well.

Most local businesses have a great product and a website that doesn't reflect it. We fix that. Fixed pricing. Two weeks. You own everything.

Start a Project Currently taking new projects
Restaurants Boutiques Solo Attorneys Contractors Small Firms Neighborhood Shops Restaurants Boutiques Solo Attorneys Contractors Small Firms Neighborhood Shops
01 — Concept Previews

What we'd change.

We build concept sites for local businesses to show, not tell. These are not real clients. They are demonstrations of how we think about real problems. Easier to show than explain.

Concept Preview
Restaurant
Forged in fire.
Served in
good company.
14d Target Build
5 Core Pages
AA Accessibility
Concept No. 01

Ironclad Grill

A restaurant concept built to solve the most common problems new spots face online: no reservations flow, menus buried in PDFs, and a mobile experience that drives people to Yelp instead of the front door. This concept shows how a clear site turns search traffic into seated guests.

  • TypeRestaurant concept preview
  • Problems SolvedReservations flow, menu access, mobile UX, brand atmosphere
  • ScopeFull site, menu system, events calendar, SEO
  • Timeline14 days, start to live
See the full concept →
What most restaurant sites get wrong
The Problem
Menu is a downloadable PDF, not mobile friendly
No reservations. Just a phone number and "call us"
Homepage is a wall of text with no clear next step
Looks outdated on every phone screen
Events and specials are only on social media
The Driftline Fix
Browsable menu, searchable, updates in seconds
Integrated booking that works without leaving the site
Clear CTA above the fold: reserve, order, visit
Mobile first. Designed for the phone in someone's hand
Dedicated events page tied to the main site, not buried in an Instagram story
Concept Preview
Law Firm
Clear counsel.
Steady hands.
14d Target Build
4 Core Pages
AA Accessibility
Concept No. 02

Harbor Ridge Law

A small law firm concept designed to solve the trust gap. Most attorney websites feel generic, templated, and impersonal. This concept shows how clear structure, strong credibility signals, and a simple consultation flow turn a visitor into a booked call.

  • TypeSmall law firm concept preview
  • Problems SolvedTrust signals, consultation flow, mobile credibility
  • Scope4 pages, intake form, practice area structure
  • Timeline14 days, start to live
Get in touch →
What most law firm sites get wrong
The Problem
Stock photos of gavels and handshakes. No real personality.
Practice areas buried three clicks deep
No clear way to book a consultation
Template design that looks like every other firm in town
Not optimized for "estate planning lawyer near me" searches
The Driftline Fix
Real language, real credentials, real personality
Practice areas on the homepage, one click to details
Consultation request form above the fold on every page
Custom design that reflects the firm, not a template catalog
Local SEO built into every page from day one
02 — Built for Real Traffic

People are searching for you.

Every day, people in your area search for exactly what you sell. If your website doesn't show up, someone else's does. We build sites that capture that intent and turn it into calls, bookings, and foot traffic.

"restaurants in Grand Haven"
2,400+ searches/month
"coffee near me"
Local intent, daily volume
"contractor near me"
High intent, high ticket
"estate planning lawyer near me"
$3,000+ average case value

If your business doesn't have a website, Google sends that traffic to your competitor. If your site is slow, outdated, or unclear, the visitor leaves in under 5 seconds. We build sites that hold attention and convert it.

03 — Services

What we build.

Three clear tiers. No hourly billing, no scope creep, no monthly retainers you can't cancel. You get a fixed price before we start, delivery in two weeks, and a site you actually own.

Tier 01
The Starter

For businesses that need a clean, professional web presence, fast.

$1,500One-Time
  • 5-page responsive site
  • Mobile-first design
  • Contact form + analytics
  • Domain + hosting setup
  • Basic on-page SEO
  • 14-day delivery
Tier 03 — Ongoing
The Care Plan

For businesses that want their site to stay alive after launch.

$150Per Month
  • Hosting + uptime monitoring
  • Monthly content updates
  • Menu / event / photo swaps
  • Performance tune-ups
  • Monthly traffic report
  • Cancel anytime, no contract
04 — About

Local. Focused. Intentional.

Driftline Digital is a product-driven studio based in Grand Haven, Michigan. We work with local businesses and small law firms that have a strong product and a website that doesn't reflect it.

The driftline is what the tide leaves behind along Lake Michigan after the water pulls back. Stones, shells, driftwood. The things worth keeping.

Most businesses don't need complex systems. They need a site that loads fast, communicates clearly, and turns visitors into calls, bookings, or sales. The gap between strong in-person branding and weak online presentation is where we work.

We've seen it over and over: great restaurants with PDF menus, boutiques with no web presence, law firms running on templates from 2017. The product is real. The first impression online is not. We fix that.

Based In Grand Haven, Michigan.
On the lakeshore, in the community.
Focus Local businesses and small law firms across West Michigan
Approach Fixed pricing. Two week delivery. No retainers you can't cancel. You own the site.
Philosophy Show, don't tell. Build fewer, better. Ship it clean.
05 — Process

Two weeks, start to live.

Most agencies take 6 to 12 weeks to ship a small business site. We don't. Our process is built to get you live, fast, without the handwringing and Zoom call circuit that drags out projects for months.

i

Kickoff

30-minute call. We agree on scope, goals, and content. You send logos, photos, and any copy you have. That's it.

Day 1
ii

Design

First draft live on a staging URL within 5 days. You review. One round of structural feedback, one round of polish.

Days 2 to 8
iii

Build

Production build on Vercel. Domain, hosting, SSL, analytics, Google Business — all handled. You approve the final.

Days 9 to 13
iv

Launch

Site goes live. Walkthrough call so you can update content yourself. Final invoice. You're done, or we move into a care plan.

Day 14
06 — Start a Project

Let's build something worth finding.

Email, call, or text. Tell me about the business, what you need, and when you need it live. I'll reply within 24 hours.

benwilson@driftlinedigital.studio